Great Expectations is the brainchild of Kees de Klein, a creative office for Image and Identity. Founded at the beginning of 2025, the company was born from the desire to unite these disciplines into something greater than the sum of their parts. 

From bespoke photography campaigns to full-scale brand identities: the ethos of G.E.™ is simple: offer new ways of seeing. Collaboration is the purpose, working with brands, artists, researchers, NGOs, and institutions to create work that resonates.